Hosting an open house is a smart, effective way to get your Houston home sold. According to data from Worldmetrics, 92% of homebuyers say that open houses are a useful way to find the perfect home.
It's important to note that not all open houses are equal.
Read on for some top tips for Hosuston property showings so your open house is a massive success.
Clean and Declutter
There's no doubt that you want your home to look beautiful to potential buyers. Make sure you deep clean your home and remove excess clutter before the showing so the interior is a "blank canvas" when people walk in. You should also consider staging your home to make it look as attractive as possible during the open house.
Remove any personal items like family photos or kid's drawings and put them away. Avoid using heavy or harsh air fresheners, scented candles, or other products that could be off-putting to some buyers. The goal is to create a clean, fresh interior that buyers can imagine themselves living in.
Marketing Open Houses
If you want people to attend open houses, it's crucial to advertise the date, time, and location via as many avenues as possible. Use your local newspaper, advertise online through various platforms, and use word of mouth to let people know.
The more people who know about your Houston open house, the more people will attend. Strong, broad advertising is the biggest and most important factor for a successful open house. Otherwise, how will anyone know it's happening?
Try Showing on Weekdays
You might think that hosting Houston property showings on the weekends is the best time. However, you might not want to have a bunch of strangers coming into your home during your valuable free time. Many people also prefer to make other plans on weekends, so hosting open houses during the week could be advantageous.
Consider having your open house on Monday through Friday. Select a strategic time, like in the late afternoon to early evening when most people are off from work for the day. This is a smart way to attract more buyers who will have the time available to visit the open house and get a closer look at your property.
Quick Tip: Highlight the Neighborhood
Aside from the home itself, many buyers want to know more about nearby amenities. Put a flyer on the kitchen counter that talks about the best features of your neighborhood. This is a smart way to educate buyers who aren't familiar with the area, and it might convince them to move into your home rather than one in a different neighborhood.
Get Your Home Sold with an Open House
Open houses are an effective tool to help you sell your home. Keep these tips in mind so you can host the best possible open house showing in Houston.
PMI Infinito is a locally owned real estate asset management company, and we're proud to offer professional residential, commercial, association, short-term, and realty services, so contact us today!
